Many if not all successful businesses are primarily based on the core principle of proper service. All employees from local businesses to corporations and even independent contractors must have a rapport of mutual respect and proper conduct between the proprietors of the services being offered and those who accept them. Proper service can vary from one business to another depending on the type of service being offered and thus, every business must develop their own rubric for supporting its customer base in addition to expanding it to accommodate different ventures and populations. Any and all businesses will undeniably suffer without offering its customers proper services with a provision of guidelines for doing so.

The most widely known and utilized application for customer service is in the retail industry where customers typically interact with employees who provide knowledge on products and services. In spite of how knowledgeable and capable the employees of the business might be, it is meaningless if they cannot be courteous and willing to help their customers. This is the foundation of all interactions of customer service. It could go without saying that if a business offers products worthy of monetary compensation, they should treat those willing to pay for those products and services with the utmost respect. This applies especially to customers who need these services to run their own respective businesses. As a result of this, every business provides training to its employees on how to interact with customers within its field to efficiently and effectively address all possible issues and questions. The types of issues that business owners might anticipate for his or her employees purely depends on the nature of the business.

The necessity of good service is not confined solely to just the retail industry. Anyone offering goods to another will tend to follow the same guidelines as any trained employee of a major business franchise. Independent contractors for instance may have more freedom to set their own rules and regulations for a particular field of work like construction or carpentry. However, they are still required to be knowledgeable and capable of completing desired tasks for customers, some of whom may include other businesses. Hence, they require their own training and experience to establish repute in conjunction with being courteous, fair, and trustworthy. This facilitates a basis to create a mutual understanding between the customer and client whether they are both business owners or neighbors and can generally apply outside of customer service.

Lastly, good service can only be effective when applied to adequately address specific conditions and situations, which may or may not be anticipated. For instance, if a business has international clientele, having a helpful, willing, and knowledgeable employee will only be helpful if he or she is able to relate to the customer, even on the level of what language they speak. Miscommunication will only lead to ineffective service, which helps neither the business nor the customer. These factors in businesses interact to provide a fulfilling experience to everyone involved.